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Nevada Preservation Foundation

The Nevada Preservation Foundation's project encouraged me to look to the past, modernize those feelings, and make those feelings last. I sought to create a memorable, uniquely Las Vegas brand.

The logo

The logo

I sought clean, elegant lines and per-client specifications, a color palette that focused on a sharp red, and an inspired typeface - the resultant product, the Nevada Preservation Foundation logo, centers on a mid-century inspired series of diamonds, with even, sharp letters carried in between each diamond.