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Institutional Identity Concept for A-TECH

Bold. Daring. Mavericks. 

This new institutional identity concept for A-TECH is designed for a school on the cutting edge.

This new institutional identity concept for A-TECH is designed for a school on the cutting edge.

 The new logotype harks back to the classic A-TECH logo design through the profile of a Maverick, while emphasizing modernity through sharp edges and eliminating outdated technology with the simplicity of the most timeless, and student relevant technology - paper. 

The new logotype harks back to the classic A-TECH logo design through the profile of a Maverick, while emphasizing modernity through sharp edges and eliminating outdated technology with the simplicity of the most timeless, and student relevant technology - paper. 

 The identity system provides visual hierarchy - granting both an official identity to clubs and organizations, as well as providing them with official, recognizable, institutional recognition. 

The identity system provides visual hierarchy - granting both an official identity to clubs and organizations, as well as providing them with official, recognizable, institutional recognition. 

Bold. Daring. Mavericks.

Bold. Daring. Mavericks.

This institutional identity system concept is legible and recognizable across formats, and provides a solid, communicable brand for A-TECH for the foreseeable future.